Tuesday, January 03, 2006

A little more on the Pepsi Potato Farm in China

Here's a little more detailed story about the Pepsi Potato Farm in China (the first part of the story is the same but later parts go into more detail): From FreshPlaza - To take China, Pepsi takes up potato farming
Standing amid rows of yellowish plants running to the horizon, Vicky Huang fretted in September about the fall potato crop at this 1,200-hectare farm operated by PepsiCo Inc., here at the desolate edge of the Kubuqi desert. Thousands of tons had to be harvested for the company's Chinese potato-chip business before temperatures plunged and tubers began splitting apart in the ground. Ms. Huang pulled a small, round spud out of the soil, rubbed off its brown skin with her thumb and shook her head. "They need 20 more days," she said. After concluding a decade ago that Coca-Cola Co., Atlanta, held an insurmountable lead in soft drinks across much of the world, Pepsi embarked on a risky gambit in China and other key markets -- one that relies increasingly on potatoes, not just soda pop.

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